This is the new campaign from MUJER, an organization that promotes the integral development of Latin American Women, emphasizing their rights and freedom.
The target region is Ontaria, Canada. The target audience is the Latin-American community.
Hasta Aqui No Mas / Draw the Line is a multimedia educational campaign that aims to engage Ontarians in a dialogue about sexual violence. The campaign challenges common myths about sexual violence and equips bystanders with information on how to intervene safely and effectively.
For the last year the organisation has been working with the Latin-American community to analyze how stereotypical portrayals of what it means to be a woman or a man can lead to violence, harassment, stalking, sexual assault and rape as part of the gender inequity.