New logo for Al Gore and friends

At March 31 the American Alliance for Climate Protection launched a multi-year, multi-faceted campaign designed to solve the climate crisis.
The Alliance’s three year, commercial-scale campaign will fund an aggressive online activation and mobilization program supported by nationwide television, print, radio and online advertising all geared towards engaging 10 million supporters to drive policy change.

The visual eye catcher of the campaign is the reversed ‘m’. ‘Me’ is ‘We’.

The first video (see above) will run nationally on network and cable channels, including placements on shows such as American Idol, House and Law & Order.

“We can solve the climate crisis, but it will require a major shift in public opinion and engagement,” said former Vice President and Alliance Chairman Al Gore.  “The technologies exist, but our elected leaders don’t yet have the political will to take the bold actions required.  When politicians hear the American people calling loud and clear for change, they’ll listen.”

The center of the campaign is We Can Solve It website.
All is very well made, professional and in fresh and transparent style. Not so nice is the legal part of the campaign. The logo is a Trade Mark and all information on the website seems to be copyright protected. Ever heard of Creative Commons?
After a long search I found this at the faq’s: “Anyone is welcome to use the information on this website, as long as the Alliance is referenced as the source and it is used under “fair use” guidelines.”

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Comments

Great post Marc. This is a great design. Designed by Brian Collins.

Looks strangely similar to the motif of the ‘hier’ campaign running in the Netherlands (http://www.hier.nu/home/en/)

@Kate Thanks for the update!
@Andrew Yes, I was thinking the same. How a green circle makes a ‘brand’.

From the Osocio archive

See this campaign from the Osocio archive