The best of non-profit advertising and marketing for social causes

New: Vaccine Against Cancer

Posted by Marc | 11-02-2010 22:08 | Category: Health

If this could be true, a vaccine against cancer. Actually there is a vaccine: prevention.
And what a great way to spread the message. Everything is explained in the video.
This campaign was made by Y&R Peru for the Liga Contra el Cancer in Peru.
Unfortunately the campaign website is offline.

Advertiser:
Liga Contra el Cancer Peru
Additional credits:
Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Flavio Pantigoso, José Miguel Rivera, Daniel de León
Art Directors: Christian Sánchez, Erick Galván
Agency Producer: Patricia de la Cuba
Assistant Producer: Andrea del Valle
Account Director: Eduardo Grisolle
Account Supervisors: Mariella Vélez, Carla Wilson
Client Approval: José Méndez, Erika Young
Source:
Ads of the World

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Comments

Actually the website is on line: http://www.vacunacontraelcancer.com.pe

Posted by Vincent Bull | 13-02-2010 16:30

I think this creative is great!

Posted by Gary Ashwal | 15-02-2010 06:48

I like this because of the product idea rather than (just because of) the advertising. Funds + awareness raising.

Posted by Reuben | 7-03-2010 09:57

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