The best of non-profit advertising and marketing for social causes

New: Vaccine Against Cancer

Posted by Marc | 11-02-2010 22:08 | Category: Health

If this could be true, a vaccine against cancer. Actually there is a vaccine: prevention.
And what a great way to spread the message. Everything is explained in the video.
This campaign was made by Y&R Peru for the Liga Contra el Cancer in Peru.
Unfortunately the campaign website is offline.

Advertiser:
Liga Contra el Cancer Peru
Additional credits:
Agency: Y&R Peru
Executive Creative Director: Flavio Pantigoso
Head of Art: Christian Sánchez
Copywriters: Flavio Pantigoso, José Miguel Rivera, Daniel de León
Art Directors: Christian Sánchez, Erick Galván
Agency Producer: Patricia de la Cuba
Assistant Producer: Andrea del Valle
Account Director: Eduardo Grisolle
Account Supervisors: Mariella Vélez, Carla Wilson
Client Approval: José Méndez, Erika Young
Source:
Ads of the World

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Comments

Actually the website is on line: http://www.vacunacontraelcancer.com.pe

Posted by Vincent Bull | 13-02-2010 16:30

I think this creative is great!

Posted by Gary Ashwal | 15-02-2010 06:48

I like this because of the product idea rather than (just because of) the advertising. Funds + awareness raising.

Posted by Reuben | 7-03-2010 09:57

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.