Osocio NL

Niagara Falls runs yellow for Human Rights Day

Posted by Tom Megginson | 11-12-2011 14:44 | Category: Human rights

Yesterday, December 10th, was International Human Rights Day. To mark the occasion, as well as to celebrate Amnesty International’s 50th Anniversary year, AI Canada arranged to have Canada’s most famous natural wonder — Niagara Falls — lit yellow for 15 minutes at a time at 6 p.m., 7 p.m. and 8 p.m.

While the algae-rich Great Lakes water may have greened the hue a touch, the effect created what may be the world’s most epic ambient PSA:


Amnesty International’s Web Editor (and my friend) Susanne Ure was there to capture the event on camera.  “It was thrilling and awe-inspiring in equal measures” she says. ” I was blown away by the people who braved the extremely cold weather to bear witness, not just for the illumination but for prisoners of conscience and human rights defenders worldwide.”

The event was well-attended by Amnesty members and supporters, as well as curious onlookers and media, despite the fact that it was a cold and damp evening in Southern Ontario. It was part of a coordinated global event including a Shine a Light concert in Taiwan, street events in Paris, a candle-lit parade in Mali and other happenings at famous landmarks around the world.


Two more view of the Falls after the break.



Amnesty International Canada
Susanne Ure (photographer)


Comments about Niagara Falls runs yellow for Human Rights Day

Wonderful !!!!! Amazing !!! have nothing to say exept THANK YOU !

Posted by Lahcen | 13-12-2011 21:33

My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)