Every two hours someone dies of bowel cancer in Australia. It is our second deadliest cancer and most people don’t experience symptoms prior to a diagnosis.
The good news is that unlike many other cancers, bowel cancer is preventable.
The Gut Foundation and Australian business man John Singleton have launched a national bowel cancer awareness campaign aimed at reducing Australia’s national bowel cancer death toll. In this PSA bowel cancer is compared with a terrorist attack. Risky businness especially when a 9/11 atmosphere is created.
The Gut Foundation made a strong point, no one wants to talk about bowel cancer. A disease don’t fit in our daily madness. But does the images lead away from the message?
Creative partners: Georgia Arnott and Jon Burden
Agency producer: Meredyth Rudd
Account manager: Ryan Barlow
Media planner: Ben Lyttle
Managing director: Andrew Varasadi
Director: Matt Murphy via Goodoil Films
Producer: Ben Scandrett Smith.
Editor: Bernard Garry at The Editors
Sound: Simon Cane at Song Zu