The best of non-profit advertising and marketing for social causes

NO Me gusta / I dislike this

Posted by Marc | 4-10-2010 18:35 | Category: Homelessness, Poverty

Most heard complaint about Facebook: the ‘Like’ button. Can be very embarrassing in particular circumstances.
Last week we saw a dislike option in the video Happy Hour Fail. Now it is used in these three print ads from Un Techo Para Mi País (Youth building a Latin America without poverty).

Un Techo para mi País (UTPMP) strives to improve the quality of life of impoverished families through the construction of transitional houses and the implementation of social inclusion programs. UTPMP denounces the precarious reality of the slums in which millions of people live in Latin America. UTPMP works to involve the general public in the building of a more united, inclusive, poverty-free continent.

Advertiser:
Un Techo Para Mi País
Agency:
Prolam Y&R, Santiago, Chile
Additional credits:
Executive Creative Director: Tony Sarroca
Creative Director: Claudio Wilton
Copywriter: Samer Zeidan
Art Directors: Gonzalo Seguel, Francisco Baes
Account manager: Pancho Cardemil
Source:
Ads of the World

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.