Nominees for the Osocio’s Best Campaign of 2011 announced
Posted by Osocio | 29-01-2012 20:00 | Category: Awards, Osocio
What a year for social causes and the communications behind them. A year that no-one could have predicted. A year when change was driven more from the grassroots than by experts at nonprofits. And yet, where communications platforms and ideas still had a vital role to play.
After all, the Arab Spring and occupy movements needed symbols and rallying cries – a simple communication idea like ‘we are the 99%’ had the power to speak a simple truth to millions and unite a movement.
All of this has meant a difficult process for the nominations to the Osocio campaign of the year for 2011. We decided to introduce two new categories, to reward social movements and technological innovations, as well as advertising and marketing ideas.
Another big shift was the move from West to East. This year we saw beautifully conceived and delivered work coming from countries like Vietnam, Sri Lanka and Singapore.
So. These, friends, are our particular favourite campaigns from over 600 amazing blogposts on Osocio in 2011. Stay tuned for the winners.
Jury:
All Osocio bloggers are members of the jury. And we are proud to announce these 15 external jury members:
- David Berman, Do Good Design author/strategic thinker, UN Special Advisor web accessibility.
- Guillermo Caro, is an international consultant. He was Executive Creative Director of Ogilvy & Mather, founder of Advertisers Without Borders and Ogilvy Prosocial Latin American. He is expert in non-profit advertising, marketing for social causes and Corporate Social Responsibility.
- Åsk Dabitch, the force behind Adland. Art Director geek.
- Sophie Guérinet, Event & Collection Manager at ACT Responsible.
- Jean julien Guyot, Trust Manager at agency SID LEE and blogfriend for a long time at IPUB.
- Paul de Gregorio, Head of Mobile at UK fundraising agency Open Fundraising. His blog.
- Constantin Nimigean, Owner at Oitzarisme.ro, an inspirational website about contemporary photography and founder of Love Issue online magazine.
- Claire Kerr, Director of Digital Philanthropy, Artez Interactive. Blogger at Nonprofity.com.
- Steve Hall, Advertising Guy and Publisher of Adrants.
- Gustavo Machado, Designer+Educator+Social Entrepreneur from São Paulo, Brazil. Editor at DesignEducation.ca - Sharing our Future
- Joe La Pompe, great lover of creative advertising and restless “copycat hunter” since 1999 on his blog joelapompe.net.
- Nancy E. Schwartz, Publisher of the Getting Attention.org blog and e-update, expert in nonprofit marketing.
- Reinier Spruit, Head of Fundraising at Greenpeace International and founder/blogger at 101fundraising, crowdblog on fundraising.
- Nedra Kline Weinreich, Founder of Weinreich Communications, expert in the field of Social Marketing.
- Martina Zavagno, Interactive marketer working for a premium sports brand. And famous advertising blogger at Adverblog.
Go directly to the category:
- Campaign of the Year
- Innovation of the Year
- Social Movement of the Year
Category: Campaign of the Year
The Girl Store
Advertiser: Nanhi Kali
Agency: Unknown
See the original post
A Helmet or a Coffin
Advertiser: AIP Foundation
Agency: Ogilvy, Vietnam
See the original post
Pass it on when you’re done with it.
Advertiser: Sri Lanka Eye Donation Society
Agency: Leo Burnett, Sri Lanka
See the original post
Wheelchair Guerilla
Action by: Bruno Siqueira
Agency: The Getz, Brazil
See the original post
Brutally powerful anti-child-abuse ad
Advertiser: Irish Society for the Prevention of Cruelty to Children
Agency: Ogilvy, Dublin
See the original post
Nature Misses You
Made by: students from the Filmacademy Baden-Württemberg (Germany)
See the original post
What Will You Wear For Your Last Act?
Advertiser: The Straits Times in partnership with Lien Foundation
See the original post
Tunisia: The return of Ben Ali
Advertiser: Engagement Citoyen
Agency: Memac Ogilvy Label, Tunisia
See the original post
Breast cancer is not a pink ribbon
Advertiser: The Scar Project / photographer David Jay
See the original post
Be positive about people living with HIV
Advertiser: Action for Aids SIngapore
Agency: Ogilvy & Mather Singapore
See the original post
Children’s choir starts bullying in a shopping mall
Advertiser: De Opvoedingslijn
Agency: Duval Guillaume
See the original post
40 Years of Pain in the Ass
Advertiser: Greenpeace
Agency: DDB Paris
See the original post
Category: Innovation of the Year
Sound Off For Justice I & II
Advertiser: Sound Off For Justice
See the original posts here and here
Simply brilliant: A litre of light
Advertiser: Isang Litrong Liwanag
See the original post
Could you hurt someone who has your blood running through their veins?
Advertiser: Blood Relations
See the original post
Canada Tweets its war dead
Advertiser: We Are The Dead
Agency: The Ottawa Citizen
See the original post
Thank God - Condoms Protect
Advertiser: Jugend Gegen Aids
See the original post
Category: Social Movement of the Year
Slut Walk
Reference posts:
- Slut Walk
- Walking With Sluts
- Return of The Sluts
- Sharpen your sluttee design skills
FEMEN
Reference posts:
- The Atom vs. The Eves (nudity)
- Exclusive interview with FEMEN’s founder, Anna Hutsol
- FEMEN invite you to cover their breasts
Occupy
Reference posts:
- Suits as “tactical camouflage” for Wall St.
- Occupy George: Money talks, but not loud enough for the 99%
- We Art The 99%
