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“Not Your Baby” App fights sexual harassment in Toronto

“Not Your Baby” App fights sexual harassment in Toronto

not-your-baby-app-screenshot
via Torontoist

This week, Toronto’s Metropolitan Action Committee on Violence Against Women and Children (METRAC) released a new, free, iPhone App that helps victims of unwanted sexual attention report problems, get help, and band together to fight for change.

From the App Store description:

It’s designed to give you ideas for how you can respond to situations of sexual harassment at home, work, school and on the street and public transit.

It includes facts and personal stories; information on how you can support someone you know dealing with harassment; and important resources and organizations.

Not Your Baby’s content is based on ideas and experiences shared by 238 people who responded to a survey on the issues. It won’t have all the answers, but it can help you get a real understanding of how others have responded and how they found support.

If you have your own ideas and experiences to share, Not Your Baby gives you the chance. It’s interactive and grows as people use and contribute to it!

This isn’t the first time mobile technology has been used as a weapon in the fight against sexual harassment. In 2010, Egypt’s HarassMap organization was founded, using FrontlineSMS and Ushahidi, to geographically document harassment on the streets of Egypt.

Advertiser:
Metropolitan Action Committee on Violence Against Women and Children (Toronto)
Source:
Torontoist

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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