Onstuimig

#NotBuyingIt… the App

Posted by Tom Megginson | 28-01-2014 18:28 | Category: Media



Miss Representation #NotBuyingIt app

#NotBuyingIt is the hashtag used by the social media feeds for Miss Representation (both the film and the movement) to call out sexism in advertising and media. And now, it’s an App as well.

Available for iPhone, it allows users to “create, join and win campaigns against sexism in the media.”


Jezebel describes it, with two well-placed F-bombs, thusly:

The #NotBuyingIt app, presented by The Representation Project, is a free download from iTunes that allows users to tweet about ads and other media that rubs them the wrong way, connect with others who were similarly rubbed the wrong way, browse ads that led other users to air their frustration on social media, sign petitions urging businesses responsible for the wrong way rubbing to reconsider their marketing strategy, and even search for ways a particular company has fucked up in the past. In addition, the app allows users to screen grab ads and stamp them with #NotBuyingIt. Imagine if someone put all of the advertising fuckery into a library that’s instantly accessible from your Apple-manufactured device.

I’ll download it myself and get back to you later with a review…


Advertiser:
Miss Representation
Source:
Jezebel
Keywords:
- - - - - -






My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Is this eating disorder ad too sexy?

It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
Read more

Book review: Hidden Persuasion

33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio.  We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)