The best of non-profit advertising and marketing for social causes

NRDC: Protect yourself from global warming

Posted by Marc | 8-03-2009 22:17 | Category: Environment

Simple and easy to understand ad from NRDC (Natural Resources Defense Council). Hot cups and companion protective sleeves were distributed as a pair to illustrate the global issue. The NRDC (protective sleeve) protects you from global warming (hot cup).

Advertiser:
NRDC (Natural Resources Defense Council)
Agency:
KNARF, New York, USA
Additional credits:
Creative Director: Frank Anselmo
Copywriters: Kevin Honegger, Stephen Minasvand
Art Directors: Stephen Minasvand, Kevin Honegger, Frank Anselmo
Photographer: Billy Siegrist
Source:
I Believe in Advertising

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Comments

sort of ironic that thery’re using disposable cups though…

Posted by Florian | 9-03-2009 10:10

but the paper that is spoiled when making the protective sleeve doesn’t count? Wasting paper don’t reduce global heating..

Posted by Licht | 9-03-2009 16:57

Exactly. What’s NRDC doing with a promotion based on disposable cups? I’m sure they’re made from recycled materials and all that, but still…

Posted by Annevita | 9-03-2009 18:04

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