The best of non-profit advertising and marketing for social causes

NSPCC, protecting astronauts

NSPCC, protecting astronauts

A brave and bold and beautifully shot new ad from the UK’s NSPCC – an organisation that’s been struggling for years with how to represent its subject: child abuse, cruelty and neglect. Their new positioning focuses on the benefit to children of the work the NSPCC does to help them recover. This captures it perfectly. Will it work for fundraising and campaigning? Let’s see.

Agency: Leo Burnett

I’m creative director of the UK’s GOOD Agency, using emotions, values and culture to unleash the good in people. Read more.
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