Osocio NL

Of all Halloween monsters, “demon alcohol” is the scariest to kids

Posted by Tom Megginson | 31-10-2012 19:17 | Category: Abuse



image

“How do our childen see us when we’ve been drinking?” asks this English-adapted spot for Fragile Childhood, a Finnish organization that advocates for children of parents with substance abuse issues.

I get the point, as I have known people with truly monstrous alcoholic parents. But for most of us, fortunately, the portrayal is highly exaggerated.

Adfreak’s Tim Nudd called it “most unsettling PSA we’ve seen since the infamous 2008 Red Rabbit spot from Germany about childhood sexual abuse.”

But considering that Alcohol-related health problems are among the most common causes of death for both men and women in Finland, and have been for several years, I can see how they would be so hardcore about demon liquor.

Perfect for Halloween, though. Have a safe and responsible fright night.

 


See one of the organization’s previous spots here.


Advertiser:
Lasinen Lapsuus
Agency:
Euro RSCG Helsinki
Source:
Adfreak







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)