Oil on Canvas #artivism

“Oil drilling is a reckless, dangerous, unpredictable proces and this project illustrates just very simply what can go wrong and how drastically effect an ecosystem.”
That is a quote from a visitor at the Oil on Canvas exhibition last week in Auckland New Zealand.
The video is an impression of the artwork showed at the exhibition organized by Greenpeace.

The oil prints featured in this exhibition were made with birds killed by the Rena oil spill. They are just two of an estimated 20,000 birds killed after the shipwrecked Rena spilled 350 tonnes of oil into the Bay of Plenty.
These works were created in a collaboration between Greenpeace and Publicis Mojo.

More at the campaign website.
Two more videos after the break.

Executive creative director Mike Barnwell says the exhibition may tour the country.
“There is also a chance the public could buy them – one idea is to auction them off, possibly on the anniversary of the disaster, to raise/recoup funds for the cause,”

Individual direct marketing packs with sealed oil prints were dispatched to media and celebrities, along with ready-to-post protest petitions. Mojo also created a TVC using the images of the prints, set to music donated by Radiohead.

Barnwell: “We were looking at the Greenpeace website when we saw a picture of Thom Yorke, Radiohead’s lead singer, standing on board the Rainbow Warrior II.  We knew we wanted a big track, and it needed to be from a band like Radiohead. So when we saw that – it was the obvious answer. But it wasn’t easy. We had to get copyright permission from everyone, including the record companies… in fact the artist is the last person in a long line, but in the end they all said yes, and Thom Yorke was really supportive.”
(Source: idealog)

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