A recently launched campaign which mashes-up fashion and fundraising: The Uniform Project in which a pledge has been made to wear one dress for one year as an exercise in sustainable fashion. Actually there are seven identical dresses – one for each day of the week. Every day the dress is artfully reinvented via layers and accessories and images posted online in the effort to raise money for the Akanksha Foundation – a grassroots movement that is revolutionising education in India.
While we more often see fashion brands leveraging cultural connectivity The Uniform Project is instead an online fundraising initiative masterfully leveraging fashion itself. Great to see the Manolo on the other foot!
The projects brainchild Sheena Matheiken recollects “I was raised and schooled in India where uniforms were a mandate in most public schools. Despite the imposed conformity, kids always found a way to bend the rules and flaunt a little personality… Girls obsessed over bangles, bindis and bad hairdos. Peaking through the sea of uniforms were the idiosyncrasies of teen style and individual flare. I now want to put the same rules to test again, only this time I’m trading in the Catholic school fervor for an eBay addiction and relocating the school walls to this wonderful place called the internet.”
The Uniform Project
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