One in Nine: Get yourself tested
Posted by Marc | 4-02-2010 22:30 | Category: Health
In order to raise awareness for breast cancer agency McCann Erickson in Tel Aviv Israel initiated a cooperation with several daily newspapers and went up with the campaign “One in Nine”. They took the horoscope page and moved the reading for the Cancer sign several pages back, so that the reader would discover the cancer horoscope earlier than usual. The campaign was signed with “Early detection of cancer can save lives. Get yourself tested”.
One in Nine is a non-profit organization that is dedicated to raising public awareness of breast cancer, and to the promotion of the topic of breast health in Israel. Statistics indicate that one in every nine women in Israel will be forced to cope with breast cancer during her lifetime. One in Nine offers a broad range of services to women fighting breast cancer and to their families, while simultaneously carrying out widespread activities that help break the silence surrounding the disease.
Advertiser:
One in Nine
Agency:
McCann Erickson, Tel Aviv, Israel
Additional credits:
VP Creative: Eldad Weinberger
Creative Director: Ido Ben Dor, Sigal Abudy, Meiran Pachman
Art Director: Guy Laufer
Copywriter: Ido Mymon
VP Accounts: Hagar Barzelai
Account Supervisor: Alona Dekel
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