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One Letter Is All It Takes

Posted by Marc van Gurp | 18-04-2012 21:50 | Category: Road safety



Claro - One Letter Is All It Takes - Don't text and drive

It’s one of the new trends, minimalistic poster design. And these four ads from Brazil perfectly fits in that style.
This great work is from Diego Machado and Hugo Veiga which they made for the Brazilian mobile phone network Claro. Diego is art director and illustrator for Ogilvy Brazil, the agency behind the campaign.

In Brazil, road accidents caused by texting while driving increased 30% in 2 years and lot of people still dying everyday because of this.

“One Letter Is All It Takes. Don’t text and drive.”
Below the detail of the poster above.
See the other three ads including the details and original Brazilian versions after the break.

Claro - One Letter Is All It Takes - Don't text and drive


Claro - One Letter Is All It Takes - Don't text and drive

Claro - One Letter Is All It Takes - Don't text and drive

Claro - One Letter Is All It Takes - Don't text and drive

Claro - One Letter Is All It Takes - Don't text and drive

Claro - One Letter Is All It Takes - Don't text and drive

Claro - One Letter Is All It Takes - Don't text and drive

The original Brazilian versions. Basta uma letra. Enquanto dirige, não envie torpedos.

Basta uma letra. Enquanto dirige, não envie torpedos

Basta uma letra. Enquanto dirige, não envie torpedos

Basta uma letra. Enquanto dirige, não envie torpedos

Basta uma letra. Enquanto dirige, não envie torpedos

 


Advertiser:
Claro
Agency:
Ogilvy Brazil
Additional credits:
Copywriter: Hugo Veiga
Art Director: Diego Machado
Illustrator: Diego Machado + Full Frame
Creative Director: Claudio Lima
Head of Art: Andre Kirkelis
VP, Executive Creative Director: Anselmo Ramos




Comments


Comments about One Letter Is All It Takes

check thi s out

Posted by Jeff | 11-02-2013 16:51

Comments about One Letter Is All It Takes

I like the poster tree

Posted by miri avram | 14-07-2013 15:27



My comment



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