The best of non-profit advertising and marketing for social causes

Open your eyes

Open your eyes

Tv-spot from Fundação Dorina Nowill, the Brazilian organisation for helping the blind. One of their main activities is publish books in braille.

Great visualisation of braille against a black background. Music from Snow Patrol with Open your Eyes.
Tagline: Eles podem imaginar.
Por isso queremos aumentar nossa produçao de livros em braille.
They can imagine.
Therefore we want to increase our production of books in braille.

Advertiser:
Fundação Dorina Nowill
Agency:
McCann Erickson

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