The best of non-profit advertising and marketing for social causes

Operation W.A.N.T.: Iraq War Veterans Raid Gas Station

Posted by Marc | 13-11-2008 23:28 | Category: Activism, Politics, War & conflicts

Guerilla advertising war scene! Seven members from the Iraq Veterans Against the War’s (IVAW) LA Chapter active on a early morning action on October 11th, placing 4,200 miniature soldiers around a gas station along with posters declaring “The Price of Gas: 4171 US SOLDIERS”.

Two of the participants in the Operation W.A.N.T. (We Are Not Toys), designer Andrew Wilcox and photographer Jonas Lara, said their goal was to show average Americans what 4,171 US Soldiers looks like and to connect the deaths of US troops to this country’s dependence on foreign oil.

Comments

This action is incredible! I think the terrorist stylings will be off-putting to many, though. PR decisions excepting, this is a positive, innovative, and attention-grabbing intervention. Did they use their “Support GI Resistance” t-shirts for masks? Even better!

Posted by James David | 14-11-2008 16:29

Che photo in one of the photos, but don’t question their patriotism…

Posted by Raoul | 15-11-2008 04:03

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.

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