Oral fixation

Hot on the heels of Italy’s baby cocktail ad comes this disturbing example of shockvertising from India:

Text says “Women who smoke feed more than milk to their children.”

Big version here.

The big problem I see with this one is that it is more likely to encourage women to give up breastfeeding than quit smoking. And India’s women really need nursing encouragement.

Yet another example of creatives making a play for attention among their peers rather than communicating effectively. And a particularly sad one, at that.

(Plus, why are the women in Indian ads always so… pale?)

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Comments

You know one of the most ‘’dangerous’’ things about breast feeding and smoking is that smokers tend to wean earlier, this stupid campaign may make them not even nurse at all, what rubbish. Smokers SHOULD breast feed, it gives baby extra protection in the case that they are exposed to second hand smoke.
Now, in an ideal world, no one would smoke, but that will never happen.