The best of non-profit advertising and marketing for social causes

Our animals are valuable, just like money

Our animals are valuable, just like money

FNDPA-notes-2

This is a perfect example what happened when an agency tries to translate copy into english for an international audience. I guess they used Google Translate without verifying.
It is a pity because the three ads a good.
They are from the Brazilian Forum Nacional de Proteção e Defesa Animal (FNDPA).
Message is clear: Our animals are valuable, just like money.

The copy:
Ad above: Our resources become endangered.

Ad 2: They had placed animals in our money.
Now help us to invert the order.

Ad 3: Our animals are dying.
Who goes to pay this bill?

FNDPA-notes-3

FNDPA-notes-1

Advertiser:
Forum Nacional de Proteção e Defesa Animal (FNDPA)
Agency:
Longplay 360, Sao Paulo, Brazil
Additional credits:
Creative Director: Fernando Luna
Art Director: Eduardo Basque
Copywriter: Marcel Petroff
Photographer: Luciano Munhoz
Source:
Ads of the World

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
We respect your privacy. We try to keep the setting of cookies as low as possible - Information: Cookies policy.
Accept Cookies
x