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Our planet deserves a hug for Earth Day

Posted by Marc | 19-04-2011 22:35 | Category: Environment

A nice social media initiative from Cascos Verdes, the Green Helmets, from Argentina for Earth Day (22 april).
“Our planet deserves a hug… Don’t you think?”

Hugging is easy. Upload a picture of your hug using the Facebook App, and join a virtual group hug.

Cascos Verdes is a non-profit organization dedicated to raising environmental awareness through the implementation of social inclusive programs.

Facebook app versión en español

“El 22 de abril es el Día de la Tierra. Abracemos nuestro mundo. Sumate, juntos podemos formar el abrazo mas grande del mundo. Una iniciativa de Cascos Verdes.”

Advertiser:
Cascos Verdes
Agency:
Woonky
Additional credits:
Director: Marcelo D´Abramo
Creative Director: Tomás Wells
Copywriter: Agustina Benitez Araujo
Art Director: Siro Rodriguez
Graphic Designer: Gastón Quevedo
Community Manager: Alberto Elías
Account Executives: Ainhoa Rigabert / Victoria Paterlini
Development Manager: Pablo Oliver

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.