This ad from APAE Batatais is a call to the citizins of Batatais Brazil to show more social responsibility towards their community.
Copy: Tá na hora de tirar a cidadania do armário.
Ajude a apae.
It’s about time for you to get citizenship out of the closet.
APAE (Associação de Pais e Amigos dos Excepcionais de Batatais/Association Friends and Parents of Exceptional People from Batatais) is a organisation to help people with some kind of disability, physical or mental. And also acts on preventing disabilities.
Batatais is a town in the state of São Paulo (See Google maps).