The Palestinian Israeli Bereaved Families for Peace also known as The Parents Circle-Families Forum (PCFF) is a joint Palestinian Israeli organization of over 600 families, all of whom have lost a close family member as a result of the prolonged conflict.
Their latest campaign video consists of one sentence: We don’t want you here. Said by people, Palestinians and Israelis, who have lost a family member to the conflict. They doesn’t want new PCFF members.
PCFF: “We are all – Palestinians and Israelis – going through difficult, sensitive and emotional days.
But it’s time for someone to stand up and say what is on everybody’s mind. Even though it hurts.”
The Parents Circle-Families Forum (PCFF)
BBR Saatchi & Saatchi Israel
Script: Dorit Gvili
VP Production: Dorit Gvili
Art Director: Yuval Tzuckerman
Producer: Bosmat Marmarely
Director: Ram Baruch
Photographer: Shai Peleg
Editor: Zohar Elefant