The best of non-profit advertising and marketing for social causes

Panda sushi served up in two very similar campaigns

Panda sushi served up in two very similar campaigns

Two campaigns for two different organizations, but the same cause.

One idea:

seashepherd-tuna3
wwf-tunapanda

Which one do you think is more effective? Ogilvy Singapore’s shock campaign, or Ogilvy Paris’ humour? Is this copycatting? (Can you even call it that, when they’re both Ogilvy?)

Sea Shepherd Conservation Society campaign by Ogilvy Singapore.

Art Directors: Stuart Mills, Anthony Tham
Copywriter: Jagdish Ramakrishnan

Source: I Believe in Advertising

seashepherd-tuna2
seashepherd-tuna1

WWF campaign By Ogilvy Paris

Creative Director: Chris Garbutt
Copywriter: Arnaud Vanhelle
Art Director: Benoît Raynert
Photographer: Thomas Mangold

Source: Ads of the World

wwf-tunagorilla
wwf-tunarhino

Advertiser:
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I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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