Tom wrote about this great campaign video in March. Now we have the print ad and the making of. It gives a nice insight in the creative process.
The campaign was shot by by Mark Zibert. He teamed up with BBDO Toronto to shoot “Unstoppable.”
Shot in one continuous take on a rainy Toronto night, the entire set was mapped in 3d before the shoot for a quick and easy build.
See more Ableism campaigns here.
Canadian Paralympic Committee