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Parkinson’s. A horror story?

Parkinson’s. A horror story?

An intriguing new campaign for Parkinson’s UK. 20 image makers (illustrators, designers), were briefed to produce posters illustrating different facets of the disease. The posters are unbranded, designed to straddle the line between art (OK, ‘content’) and advertising. Some of the best are below, or click through for the wider series.

Parkinson’s. A horror story?

As ever, my questions are – what will this campaign change? Will it be seen by enough people to embed awareness of Parkinson’s disease in the public consciousness? And if so, what will they think, what will they know, what will they DO? There are some beautiful images here. And some obvious or cliched ones, to my mind.

But so what? It’s just empty design if it doesn’t change anything. And my worry is that that’s exactly what will happen.

Do read the associated article for further background on the campaign here.

Parkinson’s. A horror story?

Parkinson’s. A horror story?

Parkinson’s. A horror story?

Parkinson’s. A horror story?

Advertiser:
Parkinson’s UK
Agency:
The Assembly
Source:
Creative Review (UK)

I’m creative partner of the UK’s GOOD Agency. We build belief in brands, businesses and causes, because people do more with brands they believe in. Read more.
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