The best of non-profit advertising and marketing for social causes

PAWS: Free Me

Posted by Marc | 2-04-2008 22:33 | Category: Animal rights

In order to increase adoption of animals, the Malaysian Animal Rehabilitation Center PAWS distributed these poster among vets. The posters featured tabs with numbers at the bottom. When pet owners tried to take the number, the entire’bar’ from the cage peels off. This action was very popular, PAWS had to replace the posters within a week with new bars.

Comments

I like these interactive campaigns a lot. The idea that viewers can directly engage with the ad reinforces the notion that we need to take direct action for the cause. This particular one is very similar to the Amnesty International envelope campaign seen previously on Osocio.

Posted by James David | 3-04-2008 20:34

I like this idea alot.. I think it’s really neat. I’d like to try to incorporate this with my anti-bsl campeigns. I feel it would be very effective if I could find a way.

Posted by Zero Tolerance | 27-04-2009 03:59

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.