Social advertising and non-profit campaigns from around the globe

PAWS: Free Me

Posted by Marc | 2-04-2008 22:33 | Category: Animal rights

In order to increase adoption of animals, the Malaysian Animal Rehabilitation Center PAWS distributed these poster among vets. The posters featured tabs with numbers at the bottom. When pet owners tried to take the number, the entire’bar’ from the cage peels off. This action was very popular, PAWS had to replace the posters within a week with new bars.

Related PAWS post:
- PAWS Cat Fantasy

PAWS Malaysia

Advertiser:
PAWS Malaysia
Agency:
Dentsu, Malaysia
Additional credits:
Executive Creative Director: SP Lee
Creative Group Head/ Art Director: kc aui
Creative Group Head/ Copywriter: Chan Woei Hern
Photographer: Norman Tang
Source:
I Believe In Advertising

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Comments

I like these interactive campaigns a lot. The idea that viewers can directly engage with the ad reinforces the notion that we need to take direct action for the cause. This particular one is very similar to the Amnesty International envelope campaign seen previously on Osocio.

Posted by James David | 3-04-2008 20:34

PAWS: Free Me

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