Osocio NL

Pay a $1500 premium on a new car to donate $1000 to cancer research

Posted by Tom Megginson | 11-10-2011 15:52 | Category: Health, Pinkverts, Women's Issues



Pay a $1500 premium on a new car to donate $1000 to cancer research. Pinkwshing, Pinkverts.

Yes, really. The Car Connection reports that this special edition “Pink Ribbon” 2012 Fiat 500 has an MSRP of $22,000 USD — compared to the $19,500 “Lounge” model it’s based on.

Car Connection adds, “but built into that price is a $1,000 donation to the Breast Cancer Research Foundation .”

The Fiat site suggests that you “Drive breast cancer awareness forward in iconic Italian style.” Apparently it is stylish to ask consumers to pay a premium for a pinkwashed product, then pocket a third of the proceeds.

Fiat is making 250 units of the Pink Ribbon Edition, for a maximum fundraising goal of $250,000 from the sale of these vehicles. However, if consumers don’t buy into the effort, Fiat has promised a $50,000 minimum donation to BCRF. So there’s that, at least.



Advertiser:
Fiat USA
Source:
Car Connection







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)