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.@PETA needs to do more ads like these poaching ones

.@PETA needs to do more ads like these poaching ones

PETA anti-poaching campaign

When PETA launches campaigns that sexually exploit women, disrespect human suffering, or just plain lie, I’m the first to call them out. But when they do something good, I’m not afraid to say so.

This anti-poaching campaign from Lowe, Singapore, is one of those times.

Calling out “fashionable” people for creating a demand for poaching threatened animals is a powerful statement. It may not influence the more out-of-touch consumers directly, but it does provide social pressure in the form of making others aware of the connection between luxury goods and disappearing exotic animals. It’s a shock ad, but the good kind, because causing the general public to reaffirm their disgust at the trade in certain animal products helps create a stigma. And since most “mainstream” people despise the rich and spoiled anyway, it’s not a hard sell.

See the rest of the campaign below:

PETA anti-poaching campaign

PETA anti-poaching campaign

PETA anti-poaching campaign

Advertiser:
PETA
Agency:
Lowe, Singapore
Additional credits:
Group Account Director: Andrea Aranador
Copywriters: Mihir Dhairyawan, Joseph Cheong
Creative Directors / Art Directors: Andrew Ho, Sheng Jin Ang
Chief Creative Officer / Executive Creative Director: Dominic Stallard
Source:
Ads Of The World

I am Creative Director at Acart Communications, a Canadian Social Issues Marketing agency. Read more
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