Social advertising and non-profit campaigns from around the globe

PETA’s Ingrid Newkirk explains

Posted by Marc | 8-03-2008 21:42 | Category: Activism, Animal rights

I strongly believe that communicating a message in a visual way have much more impact then text based messages. That’s why I started Houtlust a few years ago. I was the ideal combination of my interest in social issues and communication. But I must admit that seeing provocative graphic imagery almost everyday is hard to swallow.
Choosing the right approach to your target audience is a everlasting discussion. Do I choose a possitive or a provocative approach is the most important question for all social organisations. Will my campaign be effective after all? No, you don’t get a answer from me. Stumble through the post here on Osocio and decide for yourself.

PETA, the People for the Ethical Treatment of Animals, is one of the organisations who is using provocative graphic imagery often. Images of animal slaughter or celebrity endorsement to get the message across, PETA does it all.
The Big Think website just released 26 (!) video interviews with Ingrid Newkirk, President of PETA. She shares her thoughts about her inspriration, the use graphic imagery, animal rights vs environmentalism and many more.
Some of the interviews are now here on Osocio. See all 26 interviews here.

In the video above Ingrid Newkirk explains the use of graphic imagery.

Of course we invite you to discuss PETA’s communication here but your are also welcome at the PETA blog.

Is breaking the law in service of a cause acceptable?

What do celebrities bring to a cause?
In a celebrity-obsessed culture, enlisting a celebrity can only help, says Newkirk.

What is reasonable to ask of people?
The sky may be falling, but there is no reason not to change your consumption habits to help the environment, Newkirk says.

Where has the animal rights movement been successful?
Offering people a healthy, humane alternative in the grocery store.

What are the biggest misconceptions of the animal rights movement?
We’re not trying to take away anyone’s rights, says Newkirk.

Is it fair to ask developing countries to go green?
It’s the kindest thing we could do for them, says Newkirk.

Are journalists doing their jobs?
The media today is all sex and soundbyte, Newkirk says.