Osocio NL

PETA’s porn site was a hoax all along

Posted by Tom Megginson | 22-06-2012 00:09 | Category: Animal rights



From the department of obvious PR pranks…

PETA grabbed headlines last year by claiming its .XXX domain and describing their intention to launch a “pornography site that draws attention to the plight of animals”.

Yeah… no. This is what you get when you visit “peta.xxx”:

image

Under the headline, “Now that we have your attention” it states:

We know that there’s more to life than sex and that you have multiple interests. Now it’s time to see a few PETA videos considered so “hardcore” and so “offensive” that no TV stations have dared to run them. PETA believes that animals are not ours to eat, wear, experiment on, use for entertainment, or abuse in any way. At PETA, we use every available opportunity to share this message—we always have and always will. For many animals, it means the difference between life and death. Learn more about PETA at peta.org.

It’s the classic advertising cliché, “SEX! Now that we have your attention…” and it’s about as sophisticated. Good luck with that, PETA.



Advertiser:
PETA
Source:
Gizmodo




Comments


Comments about PETA's porn site was a hoax all along

“From the department of obvious PR pranks…”

So obvious that no one, not even you, predicted that this is what they would do?

Posted by Glenn | 22-06-2012 20:29

Comments about PETA's porn site was a hoax all along

Exactly. We all expected the worst of them.

Posted by Tom Megginson | 22-06-2012 20:32

Comments about PETA's porn site was a hoax all along

People Eating Tasty Animals: Phony as a three-dollar bill since 1980

Posted by peta should be euthanized | 25-07-2014 17:50



My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

Does social media have the power to change the world?

Does social media have the power to change the world? The answer is yes. But there are still many obstacles, like censorship and literacy. Three-fifths of the world’s population is not connected. This video from the School of International Development at the University of East Anglia is a animated infographic…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)