PFLAG: Sharing stories of the 21st century LGBTA family
Posted by Tom Megginson | 18-08-2011 16:48 | Category: Gender issuesPFLAG (Parents, Families, and Friends of Lesbians and Gays) Canada has recently launched an online video campaign highlighting the love and support in the wide variety of modern domestic situations that include Lesbian, Gay, Bisexual, Transgender and Ally (LGBTA) family members.
Some of the videos are paired, giving two sides of the family story. The first pair is 12-year-old Bryce, who is being raised by four gay parents: three mothers and one father. Her story is connected to her father’s video, Terry Edward Briceland.
Other stories at the campaign site include:
• Jazz, a young gay woman who credits her sister for helping save her from a suicide attempt. Her video is connected to her partner’s, Nicole.
• Mike, who has become an advocate for the gay black community. His video is connected to his husband Doug’s story.
• Jennifer, the mother of a trans-identified son Mason
• Darlene, who came out as a lesbian after 17 years of being married to a man
I like the individuality and humanity of this approach, which treats each family as unique yet easy to identify with (for people of any sexuality) on issues of love, trust, struggle and growth.
(more after the break)
According to the campaign press release from Draftfcb Toronto, the campaign was recognized at the 2011 National Advertising Awards, and was featured in the Cannes Lions International Festival of Creativity. Partnerships with Radical Media, Radke Films and a number of media outlets attracted over $400,000 in donated media across a wide range of channels.
Full Credits:
Draftfcb
Chief Creative Director: Robin Heisey
Associate Creative Director: Lauren Miller
Art Director: Elma Karabegovic
Business Director: Stephanie Myers
Account Director: Cynthia Roach
VP, Integrated Production: Judy Hamilton
Producer: Anna Neilson
PFLAG
Marketing Board Director: Mark Childs
Executive Director: Cherie McLeod
Radical Media/Radke Films
Director: Brett Froomer
Executive Producer: Scott Mackenze
Line Producer: Gillian Marr
Rooster Post
Editor: Izzy Erlich
Vapor Music
Composer: Gerry Mosby
Engineer: Julian Rudd
Producer: Gavin Nevsky
And an Osocio thanks to Tim Nudd, Editor of AdFreak, for the tip.
Advertiser:
PFLAG Canada
Agency:
DraftFCB Toronto
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