Animation company Brigade made the first part of this PSA leading up to make a long story short.
It is the latest spot for NMDOT (New Mexico Department of Transportation), with a physics professor explaining the simple act of wearing a seat belt. It’s not rocket science. Buckle up. Even shorter: ‘BKLUP’.
New Mexico Department of Transportation
Executive Creative Director: Richard Kuhn
Broadcast Creative Director/Writer: Nick Tauro
Executive Producer: Akash Khokha
Production Company: The Rogue Unit, New York
Director: Tobias Mehler
Producer: Brent Morris
Visual Effects: The Brigade, New York
Producer Dave Dimeloa
Creative Director: Sean Broughton
Compositor: Mark Rubbo
Sound Design/Mix: Speed of Life, New York
Composer: John Zay Maschio