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Physics professor explain the simple act of BKLUP

Posted by Marc van Gurp | 18-06-2014 11:30 | Category: Road safety

Physics professor explain the simple act of BKLUP for the New Mexico Department of Transportation

Animation company Brigade made the first part of this PSA leading up to make a long story short.
It is the latest spot for NMDOT (New Mexico Department of Transportation), with a physics professor explaining the simple act of wearing a seat belt. It’s not rocket science. Buckle up. Even shorter: ‘BKLUP’.

New Mexico Department of Transportation
VWK, Albuquerque
Additional credits:
Executive Creative Director: Richard Kuhn
Broadcast Creative Director/Writer: Nick Tauro
Executive Producer: Akash Khokha

Production Company: The Rogue Unit, New York
Director: Tobias Mehler
Producer: Brent Morris

Visual Effects: The Brigade, New York
Producer Dave Dimeloa
Creative Director: Sean Broughton
Compositor: Mark Rubbo

Sound Design/Mix: Speed of Life, New York
Composer: John Zay Maschio

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