The best of non-profit advertising and marketing for social causes

Pictures of a terrible reality shake the Cannes Lions

Pictures of a terrible reality shake the Cannes Lions

Here is the proof that the shockvertising isn’t dead yet. This campaign of Bund, a German NGO is very hard, but direct and simple and, to my mind, efficient.

Besides, the Cannes Lions jury has been touched by this creation and has awarded it a gold lion to the press category.

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Advertiser:
Bund
Agency:
Scholz & Friends Berlin
Source:
Influencia

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