Pictures of a terrible reality shake the Cannes Lions
Posted by Aurélia Courtot | 29-06-2011 09:39 | Category: Animal rights, Awards, EnvironmentThere is a proof that the shockvertising isn’t dead yet. This campaign of Bund, a German NGO is very hard, but direct and simple and, to my mind, efficient.
Besides, the Cannes Lions jury has been touched by this creation and has awarded it a gold lion to the press category.
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Advertiser:
Bund
Agency:
Scholz & Friends Berlin
Source:
Influencia





