The best of non-profit advertising and marketing for social causes

Pictures of a terrible reality shake the Cannes Lions

Posted by Aurélia Courtot | 29-06-2011 10:39 | Category: Animal rights, Awards, Environment

There is a proof that the shockvertising isn’t dead yet. This campaign of Bund, a German NGO is very hard, but direct and simple and, to my mind, efficient.

Besides, the Cannes Lions jury has been touched by this creation and has awarded it a gold lion to the press category.

Advertiser:
Bund
Agency:
Scholz & Friends Berlin
Source:
Influencia

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.