Pimp Charming and the fairytale from hell
Posted by Tom Megginson | 15-09-2011 20:00 | Category: AbuseAdFreak posted this PSA/video from ECPAT-USA (End Child Prostitution and Trafficking), in which a little girl tells the story of being kidnapped, turned out as a child prostitute, raped, beaten and left for dead. The narrative is scary enough because it’s based on reality. But JWT superimposes it on the format of a fantasy bedtime story, making it all the more creepy.
Will it get talked about? Sure. Will it work, though?
As a parent of a young child I’m already paranoid about what predators would do to my kid. So the cautionary side of issue awareness is unnecessary and painful for the enlightened viewer.
But as a way to get the organization’s brand into the public light, shock can still be effective. And the better known they are, the easier it will be to raise funds for their outreach work in the US and abroad.
Me, I almost just want to send a mohawked Robert De Niro in there to teach “Pimp Charming” a lesson about messing with kids.
Advertiser:
ECPAT-USA
Agency:
JWT NY
Source:
AdFreak
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