The best of non-profit advertising and marketing for social causes

Pink Ribbon: Circle of life

Posted by Marc | 30-09-2009 22:10 | Category: Health, Pinkverts, Women's Issues

Where ReThink Breast Cancer failed in their communication for this years Breast Cancer Awareness Month, Pink Ribbon magazine made a wonderfull approach: Circle of life. The campaign shows the evoluation in womens life. Don’t let breast cancer interrupt.

Print ads:

Original Dutch print ads:

Pink Ribbon: Circle of life

Advertiser:
Pink Ribbon Magazine
Agency:
Grey Amsterdam
Additional credits:
Copywriter / Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger, Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin

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Comments

This is lovely! Thank you for bringing it to us. And such a nice contrast to the Rethink Breast Cancer campaign.

Posted by Joanne Fritz | 30-09-2009 23:48

Really interesting contrast indeed. We go from boobies as sex symbols to “breast friends”.

I hope you don’t mind that I put your article on my social marketing blog: http://workthatmatters.blogspot.com/2009/09/one-upwomanship.html

Posted by Tom | 1-10-2009 01:37

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.