The best of non-profit advertising and marketing for social causes

Pink Ribbon: Circle of life

Posted by Marc | 30-09-2009 21:10 | Category: Health, Pinkverts, Women's Issues

Where ReThink Breast Cancer failed in their communication for this years Breast Cancer Awareness Month, Pink Ribbon magazine made a wonderfull approach: Circle of life. The campaign shows the evoluation in womens life. Don’t let breast cancer interrupt.

Print ads:

Original Dutch print ads:

Pink Ribbon: Circle of life

Advertiser:
Pink Ribbon Magazine
Agency:
Grey Amsterdam
Additional credits:
Copywriter / Art Director: Pieter van den Heuvel
Art Director: Ecco Vos
Designer: Phoebe Dawson
Strategy Director: Martijn Benschop
Account team: Silvia Lenberger, Eva Cortenbach
Art Buyer: Anita Hammer
Executive Creative Directors: Colin Lamberton & Seyoan Vela
Photographer: Rankin

Comments

This is lovely! Thank you for bringing it to us. And such a nice contrast to the Rethink Breast Cancer campaign.

Posted by Joanne Fritz | 30-09-2009 23:48

Really interesting contrast indeed. We go from boobies as sex symbols to “breast friends”.

I hope you don’t mind that I put your article on my social marketing blog: http://workthatmatters.blogspot.com/2009/09/one-upwomanship.html

Posted by Tom | 1-10-2009 01:37

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