The best of non-profit advertising and marketing for social causes

Pinsulin: repin for those who pin 12 times a day

Posted by Marc | 14-06-2012 21:11 | Category: Health

Nice idea form Israel and a great use of the media. Pinterest in this case.
The idea is simple. At the campaign website visitors are asked to repin the image on Pinterest. The campaign is called Pinsulin.
The artwork isn’t very exiting but I love the idea.

“Thousands of Juvenile Diabetes patients “pin” themselves 12 times a day with Insulin injections in order to stay alive. Help us and Repin.”

The organization behind the campaign is The Juvenile Diabetes Research Foundation of Israel (JDRF), founded in 1981 by parents and children with diabetes, as a branch of the International Juvenile Diabetes Research Foundation (JDRF), with its center in the United States.

Agency:
Mizbala Group

Comments

Sorry if this is off the topic, but I’m so excited to find this blog—it will be a good resource for us! Does anyone know where we might be able to post videos that our non profit has made. I’ll post a link below, but any ideas are welcome! THANKS.
http://youtu.be/3YTUdYGxG7g

Posted by Children's Hunger Fund | 15-06-2012 19:53

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.