New video from the World Wildlife Fund (WWF). The objective is to highlight the irony in the countless issued in public service interest communication efforts that devour ad space all around us. Where actually planting/sponsoring a tree is perhaps the most brilliant idea. Because trees can’t be stopped from being sawed. But paper saved is a step in the right direction.
World Wildlife Fund (WWF)
Ogilvy & Mather India
Creative Director: Titus Upputuru
Copywriter: Sudeepa Ghosh
Design and Direction: Yves Geleyn
Producers: Hornet inc.
Music: R. Anandh