Osocio NL

Plant a Thought, Watch it Grow #COP17

Posted by Marc van Gurp | 5-12-2011 21:43 | Category: Design, Environment, Media


There is a lot to read on the internet about climate change. Too much maybe.
Heimat-Berlin devised a way to make this overload visually pleasant. They called it the ECOSPHERE Project.
It is made for the COP17 Climate Change Conference held in Durban, South Africa right now. It became a project from CNN International for its coverage of the conference.

The idea is that you, the visitor, plant a thought with a tweet. And watch it grow with other submissions. Which makes it a real-time view of the global climate change discussion
Each submitted tweet will stimulate growth in the individual topic plants causing some plants to grow larger or faster than others depending on how the conversation is evolving. The result is an instant snapshot of how the world sees climate change.

The ECOSPHERE Project is a fascinating snapshot of the global climate discussion I experienced myself tonight. It is a journey for hours or days.
Because of the used technique, the microsite is built on webGL, Google Chrome or Firefox is required.

Heimat-Berlin also have the ECOSPHERE hub inside the conference in Durban complete with real-time hologram and large format screen sharing the climate change thoughts of thousands with the delegates.
See the photo’s of the hologram on Flickr.

Behind the scenes:

Making of CNN Ecosphere:

The ECOSPHERE Project was conceived by Heimat-Berlin and developed and produced by Minivegas (Amsterdam, Los Angeles) in partnership with Stinkdigital (London, New York).



My comment


Your comment will not be visible until a moderator approves it.

Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

image of a graduation cap

Recent in Academy

Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)