It looks like Playboy. It integrates real Playboy navigation and content. But partywithplayboy.com is not Playboy.
This year, their sights are on Playboy’s guide to college-age partying.
From the prank site:
Every year Playboy releases the ultimate guide to campus life: our infamous party school list. Over the years, it has been brought to our attention that some of our long-standing party picks have a not-so-toast-worthy, rape-ridden side to their campus life.
Somewhere in the countless hours we spent tallying up co-eds and scoring beer pong, we lost track of the most essential element of the Playboy lifestyle: sexual pleasure. Rape is kryptonite to sexual pleasure. The two cannot co-exist. For our revised party guide to live up to our founder’s vision, we had to put a new criterion on top. Namely, consent.
In other words… A good college party is all about everyone having a good time. Consent is all about everyone having a good time. Rape is only a good time if you’re a rapist. And fuck those people.
The ruse continues with a list of ten colleges doing consensual sex well:
According to FORCE, it worked:
All day and into the early evening Playboy’s Top Ten Party Commandments were being applauded by college papers, students, twitter handles and even national news outlets.
The fake playboy site at partywithplay.com, was backed up by fake news coverage on the Huffington Post, Upworthy, Brobible, and an in-depth interview on Playboy Enterprise’s corporate blog: “Hugh Hefner on the Consent Revolution”.
During the day-long frenzy, the 5 mock sites were receiving over 3,000 hits an hour. At the time of this release the fake Huffpo site had 5k facebook likes and counting.
By early evening, Playboy Enterprises, Inc had been contacted about their shocking move and their official spokesperson declared that they “weren’t behind it”. Brobible.com and several other websites speculated that the “Ultimate Guide to A Consensual Good Time” was created by the same group that made last year viral Victoria’s Secret panty prank.
FORCE says that the prank was executed with the help of several students across the United States: Maria Romas from University of Maryland, Cinneah El-Ahmin from Columbia, Arianna Rose from Hampshire College, Sophie Hess at Oberlin, Meghana Kulkarni at University of Michigan, Kelsey Yale at University of Wisconsin, Madison, Lily Manganiello from Skidmore, Dasha Burns from University of California Berkeley, and Katya Palsi from Rowan University.
The fake interview with Hugh Hefner is my favourite part of the campaign. In it, “Hef” says “The anti-rape and consent movement bubbling up in America is important and I support it. It’s good for women. It’s good for men. It’s good for sex.”
And that’s all true. Consent is sexy. The real Playboy could actually learn a lot from this about how to modernize its brand, and acknowledge that the sexual revolution it was part of starting still has a few key battles in store.
FORCE: Upsetting Rape Culture