Meet Michael, the fundraising actor.
They did it again. SAIH, the Norwegian Students and Academics International Assistance Fund, surprised us last year with Africa For Norway, the funniest campaign from 2012.
It was a campaign of criticism on the fundraising stereotypes.
With the new campaign launched today they go one step further. Let’s Save Africa! -gone wrong, is full of the most classic stereotypes in fundraising campaign videos, a way of communication which SAIH means should change.
The video indicates the beginning of a campaign, which will end with the announcement of two awards, December 3rd. It’s The Golden Radiator Awards and Rusty Radiator Awards.
Anja Bakken Riise, president of SAIH: “Stereotypes harm the dignity of the people portrayed and cause people watching to become apathetic towards what is going on in the world. With the Rusty Radiator-Awards, we want to push towards more creativity and innovation in the communication by organisations because we believe it will increase people’s attention, knowledge and engagement. “
In the Rusty Radiator campaign, an international jury has nominated what they view as examples of some of the worst and the best fund-raising campaigns. The jury consists of five individuals with different expertise on informational work.
The nominees for the Rusty Radiator are:
50 Cent / Street King Energy, Plan Norway, Child Fund and UNICEF USA.
Must read: Strategy: Laughing Our Way to a Better World.