The best of non-profit advertising and marketing for social causes

Playing with typography still works

Playing with typography still works

Associacao-Paranaense-de-Reabilitacao-lastbus

This typographic idea is done many times before for many causes and brands. And it still works if it is properly used. It is the kind of outdoor advertising which makes people wait and think.
This campaign is from the Brazilian Associação Paranaense de Reabilitação (Rehabilitation Society from Paraná). The only thing which is discussable are the color choices.

As agency Guarda (Chuva) writes:
Conflicting colors and lack of space can be an impediment to reading, but it does not compare to climb stairs or running to catch the last bus, having some kind of physical disability.

“Running to catch the last bus.
Hard to read? It’s tough when something simple becomes so hard, isn’t?
October 11th, National Disabled Person Day”

More campaign items after the break including the original Brazilian versions.

Associacao-Paranaense-de-Reabilitacao-sidewalk

Associacao-Paranaense-de-Reabilitacao-elevator

Associacao-Paranaense-de-Reabilitacao-clothes

Associacao-Paranaense-de-Reabilitacao-stairs

The original Brazilian versions:

Associacao-Paranaense-de-Reabilitacao-Contraste1

Associacao-Paranaense-de-Reabilitacao-Contraste2

Associacao-Paranaense-de-Reabilitacao-Contraste3

Associacao-Paranaense-de-Reabilitacao-Contraste4

Associacao-Paranaense-de-Reabilitacao-Contraste5

Advertiser:
Associação Paranaense de Reabilitação
Agency:
Guarda (Chuva), Curitiba, Brazil
Additional credits:
Creative Director: Carlos Mallmann
Art Director: Giancarlo Blanco
Copywriter: Lucas Titon
Source:
Ads of The World

Founder of Osocio. It all started with collecting election posters in 1973. And that’s never stopped. Read more.

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