Social advertising and non-profit campaigns from around the globe

Pollution babes

Posted by Marc | 19-06-2008 23:17 | Category: Awards, Environment

Bronze Lion in Cannes in the category Design.
Y&R France made this ‘babes’ calender for the Surfrider Foundation. Ordinary beach pictures: babes and pollution. Very subtile but not a calender which you want hanging on the wall in your garage.
The design of the dates, isn’t that like Mendeleev’s Periodic Table?

Surfrider Foundation was created in the USA in 1984 by a group of Californian surfers involved in the protection of the ocean. Soon after Ausralia, Japan and Brasil founded their own chapters. In 1990, three times surfing world champion Tom Curren founded the European branch of the Surfrider Foundation.

Advertiser:
Surfrider Foundation
Agency:
Y&R France, Boulogne Billancourt
Additional credits:
Les Six: Director Creative
Alexandre Hildebrand: Copywritter
Louis Carpentier: Director Artistique

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Comments

WTF is the shit?

Posted by Errol | 24-06-2008 14:36

Great work!

Posted by BLuEGoD | 24-06-2008 14:57

I have to agree with Errol… this is totally misguided and in poor taste. I’m willing to bet they touched up the images of the women, too.

Posted by James David | 24-06-2008 21:51

hola soy de bolivia quisiera conocerla maj porq son guapas

Posted by roy | 5-08-2008 19:34

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.