The best of non-profit advertising and marketing for social causes

Populist design is a sign of laziness

Populist design is a sign of laziness

admd-Association-pour-le-Droit-de-Mourir-dans-la-Dignité-Sarkozy

The use of images from politicians and world leaders is very common in social advertising. We’ve seen them a lot on Osocio. And not always to my satisfaction.
Just like these three ads from the French ADMD (Association pour le Droit de Mourir dans la Dignité), the association for the right to die with dignity.

The ads are made for an upcoming demonstration on March 24 against the French government and candidates in the presidential elections of spring 2012.
The ADMD wants to legalize euthanasia and assisted self-deliverance and wants to see it regulated through legislation
Just like 94% of French men and women according to the organization.

Tagline: “Must you be put in this position to change your stand on euthanasia?”

The ADMD campaigns with these harsh images, with Sarkozy, Le Pen and Bayrou in the key role. Euthanasia is a very controversial subject and it is too brutal to use the three French politicians to communicate the cause.
It is a sign of laziness and populism. Euthanasia is more than a difficult decision made in a hospital. It is about dignity which isn’t shown in this campaign.

admd-Association-pour-le-Droit-de-Mourir-dans-la-Dignité-le-Pen

admd-Association-pour-le-Droit-de-Mourir-dans-la-Dignité-Bayrou

Advertiser:
ADMD Association pour le Droit de Mourir dans la Dignité
Agency:
Melville, Paris, France
Source:
Comunicazione Sociale

Founder of Osocio. It all started with collecting election posters in 1973. And that's never stopped. Read more.
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