Osocio NL

Pos or Not

Posted by Liz Losh | 11-06-2008 06:53 | Category: Health



image
MTV’s Pos or Not? uses a hot-or-not style interface to encourage players to guess if the person in the photo is HIV positive or not. Unlike overly easy online games, such as ID the Creep about sexual predators, it isn’t simple to figure out the underlying algorithm of posornot.org, which makes the experience of this particular guessing game unsettling. Gay people are often negative, and straight people are often positive, and all of the portraits come with intimate accounts about either how the person became infected or how the person became an activist despite being negative because of contact with a victim of the disease. According to the “about” page, this Kaiser foundation-sponsored online activity is specifically designed to be “viral,” and players are frequently prompted with a message about “Send Game to A Friend.”



Advertiser:
Kaiser Family Foundation
Agency:
Florida Interactive Entertainment Academy







My comment



Comment:




Your comment will not be visible until a moderator approves it.








Some rights reserved 2005-2013 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

Creative Commons License
This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.







Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.





image of a graduation cap

Recent in Academy


Branding a time-bound campaign, Forest & Bird did it.

It’s not new but it is not often used: branding for a time-bound campaign. The kind of branding used for temporary purpose. Forest & Bird did it recently for their Love Nature: Vote 2014 campaign. New Zealand’s largest independent conservation organisation wanted nature back on the political agenda. The future…
Read more

Can fundraising marketers recreate the #icebucketchallenge?

Yesterday, it finally happened. Somebody challenged me to the Ice Bucket Challenge for ALS. If your internet connection has been broken all summer, it’s this year’s big meme. You can read about it here. To be honest, I felt that the movement had passed its high-water mark when I saw…
Read more


About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.
Read more

(the about page is also available in Bahasa Indonesia, Chinese 汉语/漢語, Deutsch, Español, Français, Italiano, Nihongo 日本語, Ivrit עברית, Filipino, Polski, Português, Russian Русский язык, Slovenčina, Suomi, Svenska and Türkçe)