The best of non-profit advertising and marketing for social causes

Positively the best church ad of Christmas 2012

Posted by Tom Megginson | 15-12-2011 01:06 | Category: Religion

St Matthew-in-the-City Church in Auckland, NZ, is known for its controversial billboards. This Christmas, they did not disappoint:

Well, how would you react if you were an engaged homeless virgin who just found out she was pregnant?

Vicar Glynn says the irreverent ad has a serious Christmas message:

“It’s real. Christmas is real. It’s about a real pregnancy, a real mother and a real child. It’s about real anxiety, courage and hope. This billboard portrays Mary, Jesus’ mother, looking at a home pregnancy test kit revealing that she is pregnant. Regardless of any premonition, that discovery would have been shocking. Mary was unmarried, young, and poor. This pregnancy would shape her future. She was certainly not the first woman in this situation or the last.”

Screw the haters. I love these guys.

Other great St. Matthews billboards:

Reblogged from Work That Matters

Advertiser:
St. Matthew-in-the-City Church
Source:
Copyranter

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Comments

shockingly beautiful.

Posted by paulius / nomoshiti.jp | 15-12-2011 12:15

I love this/I am in USA
Love your site

Posted by tricia | 19-12-2011 07:35

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