Press the 8 at Facebook
Posted by Marc | 14-12-2009 22:48 | Category: Poverty
A foam rubber hammer to press on the head of the world’s eight most powerful leaders, asking them to do more to fight poverty. This is ”THE PRESS 8”, the game launched on Facebook by the Italian Coalition Against Poverty (GCAP). Within the framework of the Copenhagen summit, the game aims to put pressure on the G8 and to remind leaders to keep their promises in the fight against poverty, climate change and to achieve the MDGs.
This is part of the first campaign against poverty developed entirely on Facebook that has the aim of raising awareness among Italian and other G8 countries’ citizens through a fun and dynamic approach. Users contribute to the cause by playing with Barack Obama, Nicolas Sarkozy, Silvio Berlusconi, Angela Merkel and other leaders of the G8 countries. A counter at the end of the game measures the pressures exerted on the head of state and allows you to sign the GCAP’s petition and become a fan of the Coalition.
Related post: Against Poverty: Press the 8
Advertiser:
GCAP
Agency:
YoYo Comunicazione
Additional credits:
Art director: Matteo Santucci
Production: Ricardo Cesarini
Scenography: Graziano Pimpolari
Direction: Edoardo Carlo Bolli
Facebook application: Magie Canizzaro
Source:
Viralmente
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