The best of non-profit advertising and marketing for social causes

Prevent It

Posted by Armando Alves | 3-12-2007 02:21 | Category: Health

From Canada, an update on the workplace safety campaign by WSIB (Workplace Safety and Insurance Board of Ontario).

The ad invites us to visit the website prevent-it.ca, where users can learn more about workplace safety.

The recent addition on the website uses the desktop metaphor as a quick access to many resources on workplace safety, such as rights and responsibilities, downloads or WSIB videos. Or you could play the prevent-it challenge, a linear narrative where we must spot the hazards on the workplace, with helpful tips on safety.
If you’ve enjoyed the site, there’s plenty of sharing tools to spread the message.

Advertiser:
WSIB
Agency:
DraftFCB Toronto
Additional credits:
Developer:
http://www.iamcolin.com/

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Comments

these ads are awful!
they coud`ve done something better!

Posted by highSpiritO3 | 3-12-2007 09:51

Welcome Armando with this great post!

Posted by Marc | 3-12-2007 10:58

@highSpirit
Actually the tv ad was a pretext to talk about the website. I’m not much of a critic on traditional advertising, i’ll rather stick to interactive.

@Marc
Thanks. I’ll try to post often and build a better Osocio.

Posted by Armando Alves | 3-12-2007 12:13

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Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.