Great example of the use of a QR code in combination with a print ad.
Reporters Without Borders published four different print ads. People where ask to scan the QR code at the bottom of the ad and place their iPhone on the mouth of the person. Is isn’t the mouth of the person on the photo who speak but a journalist speaking about what is happening in Libya, Iran or Russia.
After the film people where redirected to a dedicated campaign site where they could find more information about Reporters Without Borders and an explanation of the campaign.
“Because there are mouths that will never speak the truth.”
Reporters Without Borders is a great organisation and they fight for great aims, also against cruel dictatorships in the world. But I don’t like the idea of nobody getting the point of this ad who does not own an iPhone. What will people who read the magazine and see one of these dictators think if they don’t get the point? Not everybody has an iPhone (and not everybody wants to own one ;))..
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