The best of non-profit advertising and marketing for social causes

Print ad that literally speaks to the people

Posted by Marc | 26-04-2011 21:45 | Category: Human rights

Great example of the use of a QR code in combination with a print ad.
Reporters Without Borders published four different print ads. People where ask to scan the QR code at the bottom of the ad and place their iPhone on the mouth of the person. Is isn’t the mouth of the person on the photo who speak but a journalist speaking about what is happening in Libya, Iran or Russia.

After the film people where redirected to a dedicated campaign site where they could find more information about Reporters Without Borders and an explanation of the campaign.

“Because there are mouths that will never speak the truth.”

Don’t have an iPhone or don’t saw the print ads?
Check it here on the campaign website.

Advertiser:
Reporters Without Borders
Agency:
Publicis Brussels
Source:
iPub

Share on Tumblr

Print this article

Send this article to a friend

Comments

Reporters Without Borders is a great organisation and they fight for great aims, also against cruel dictatorships in the world. But I don’t like the idea of nobody getting the point of this ad who does not own an iPhone. What will people who read the magazine and see one of these dictators think if they don’t get the point? Not everybody has an iPhone (and not everybody wants to own one ;))..

dasepure.weebly.com

Posted by Dasepure | 27-04-2011 23:45

Copycat alert !

from a french student : http://vimeo.com/21228618

Posted by jack | 28-04-2011 18:10

@Jack Thanks for the tip! I don’t know what to think about it. Stealing such an idea is bad. But the idea is very suitable for RSF.

Posted by Marc | 29-04-2011 22:12

Some rights reserved 2005-2012 Osocio/Houtlust.
Disclaimer. Terms of use. Privacy statement.

This work is licensed under a Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.

Advanced search

Recent in Academy

Making A Do-Ference at The Design Ethos Conference 2012

I recently had the privilege of being invited to speak and participate in the 2012 Design Ethos Conference/Do-ference at Savannah College of Art and Design. The creator of the conference, Scott Boylston, is a longtime friend in the relatively small socially conscious design community and I was delighted that…

Aaron Cohen: As Darkness Disappears – Fighting slavery today

Some things in life are easy. We know them, we think of them, we understand them. And then there are those phenomena we would rather not know about. All the bad things … murder, rape, child molestation. We try hard to look away, and most of the time we…

Support us

Do you like our blog? Support us with a donation.
We're non-commercial. We all make Osocio pro bono in our spare time and we can use some support.

Search the non-profit web

Search through Osocio selected websites about social advertising, marketing, fundraising, ngo's and other on topic resources.

From the Osocio archive: For thousands of people this is the size of their home

See this post from the Osocio archive

About Osocio

Osocio is dedicated to social advertising and non-profit campaigns. It’s the place where marketing and activism collide. Formerly known as the Houtlust Blog, Osocio is the central online hub for advertisers, ad agencies, grassroots, activists, social entrepreneurs, and good Samaritans from around the globe.