Great example of the use of a QR code in combination with a print ad.
Reporters Without Borders published four different print ads. People where ask to scan the QR code at the bottom of the ad and place their iPhone on the mouth of the person. Is isn’t the mouth of the person on the photo who speak but a journalist speaking about what is happening in Libya, Iran or Russia.
After the film people where redirected to a dedicated campaign site where they could find more information about Reporters Without Borders and an explanation of the campaign.
“Because there are mouths that will never speak the truth.”
Reporters Without Borders is a great organisation and they fight for great aims, also against cruel dictatorships in the world. But I don’t like the idea of nobody getting the point of this ad who does not own an iPhone. What will people who read the magazine and see one of these dictators think if they don’t get the point? Not everybody has an iPhone (and not everybody wants to own one ;))..
Posted by Dasepure | 27-04-2011 23:45
Copycat alert !
from a french student : http://vimeo.com/21228618
Posted by jack | 28-04-2011 18:10
@Jack Thanks for the tip! I don’t know what to think about it. Stealing such an idea is bad. But the idea is very suitable for RSF.
It’s a serious question. This woman has the typical idealized body of a model, and despite the scary body painting, the portrayal is undeniably drawing attention to her curves and bare skin. When I think about eating disorders, I try to imagine looking in the mirror and seeing a funhouse…
33 psychological influence techniques in advertising Designing for behavior change is our thing here on Osocio. We discuss the wide area of social campaigns from all over the world. ‘Is it a good or bad campaign’ is our first question. And we often judge a campaign based on professional principles…
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